No trend chaser: T. Rowe Price targets long-term alpha

Demand may have surged for passive strategies and alternatives, but they do not form part of T. Rowe Price's product offering. Not all asset managers should pursue ever-changing trends in the financial markets, the firm's Nordic chief tells AMWatch.

Jan Eggertsen is Head of Mid & Northern Europe at T. Rowe Price | Photo: PR

As an asset manager dedicated to long-term active strategies, the central bank-driven bull market has been something of a challenge for T. Rowe Price's Nordic business.

The market development has led to growing demand for passive strategies and alternatives – neither of which are to be found in the Baltimore-based firm's product catalog.

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