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Danish pension company celebrates its 100 year anniversary by addressing the industry

In a new advertising campaign, Danish pension company AP Pension sharpens its focus on two basic values that, according to the company, are less than prevalent in the pension business today.

The Board of Foreningen AP Pension, including Niels Dengsø and Lars Sørensen from DLG, Ola Arvidson and Ole E. Hansen from Arla as well as Bjørg Houmøller as Lasse Bolander from Coop. Photo: PR/AP Pension

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