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Fidelity adapts to bring global solutions closer to Nordic investors

DECEMBER SERIES: Fidelity International's Nordic sales and marketing team are increasingly turning to data and digital technologies to engage with its clients, says Richard Bentefour, head of marketing North Region, Continental Europe at Fidelity International.

"We have seen a steady growth across our distribution channels in the Nordic countries. A bit variety in each country depending on asset class demand from institutional and wholesale clients.", says Richard Bentefour, head of marketing North Region, Continental Europe at Fidelity International. | Photo: PR / Fidelity

What has been your team's most important initiative in 2021?

"Fidelity's Nordic sales and marketing team is increasingly turning to data and digital technologies to engage with our clients, we have been forced to re-evaluate our way of communicating with our clients during the Covid crisis.

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