Fondita gears up for fierce competition over Swedish retail investors

The Finnish manager is determined to gain ground among retail investors on the other side of the border despite tough competition. "There are many more independent fund providers like us in Sweden, offering high-quality products. But we believe we have a good set up to stay ahead of the game," says deputy CEO Fredrik von Knorring.

Partner and Deputy CEO of Finland's Fondita Fredrik von Knorring.

Competition for Swedish pension assets is heating up with new fund management companies arriving on the scene, notes Fredrik von Knorring, deputy CEO and Partner of Finland's Fondita.

The company has  increased its focus on Sweden, where it has previously been active primarily among institutional investors, such as local foundations.

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