The European Union sale, expected in the coming week, will be the starting salvo for as much as EUR 250bn of green bonds that will make it the world's biggest green borrower. In terms of potential demand, the bloc only has itself to beat: a debut social bond last year smashed all-time records with EUR 233bn of orders.
The bonds will be seen as one of the safest assets, a future rival for U.S. Treasuries, and come at a time of surging fund demand for anything with an environmental label. The offering follows the biggest-ever month for sovereign green sales in September, as more countries enter the market for the first time.
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