Nordnet starts fund company in bid to control entire value chain

The online bank and platform will launch a mix of active and passive products but will also listen to the savings needs of its customers, CEO Lars-Åke Norling tells AMWatch. The new fund company has already recruited a CEO and finalized its board composition.

Nordnet CEO Lars-Åke Norling | Photo: PR/Nordnet

Swedish online bank and trading platform Nordnet sees mutual funds as a prioritized area for its future growth and has applied to the financial supervisory authority for a permit to launch its own fund company.

The platform already offers several funds through external partnerships that are distributed under the Nordnet brand. Some of them have been managed by Öhman and several index funds were launched last year in partnership with JP Morgan. These funds have SEK 25bn (EUR 2.45bn) in assets under management, CEO Lars-Åke Norling tells AMWatch in an interview.

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