From utopian to center stage at PFA: "It's a challenge worth a proper fight. And trust me, it is not a walk in the park"

Is it possible to make a 180-year-old Swiss private bank significantly more sustainable in less than two years? Sasja Beslik believes so, having left J. Safra Sarasin to take over the reins at Denmark's largest commercial pension fund, PFA. Even though only 1.5 percent of PFA's clients have opted for its climate product after more than a year on the market, it shouldn't become the mandatory savings product, he argues.

Sasja Beslik, PFA: "Commitments made public are not cheap if mismanaged" | Photo: Jakob Melgaard / PFA

When news broke recently that Swedish sustainability specialist Sasja Beslik had left Swiss private bank J. Safra Sarasin, many in the industry were wondering what his next step was going to be -- especially since both he and the bank remained silent for a few days.

Then, Danish pension fund PFA announced last week that it had hired Beslik as its new head of sustainability. He has already started his new role but says that he had "offers from all over the world" due to the fact that the ESG market is exploding and is a very dynamic space. However, he believes that few places in the finance industry are more important than pension solutions.

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