Danish FSA to crack down on greenwashing at banks and pension companies

The financial watch dog's boss thinks a dedicated team of 20-30 people is needed to fight greenwashing at financial companies. To compare, there are 21 people on the money laundering team.

Photo: Lars Krabbe/IND

While banks and companies throw around terms like green investment products and climate goals, the Danish FSA (Finanstilsynet) is ready to assemble a new team to keep a watchful eye on the promises to save the planet.

Until now, financial companies have been able to market themselves as sustainable without living up to any legal requirements, but the new EU regulation provides a foundation for Finanstilsynet to crack down on greenwashing within the financial sector.

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