KLP head of funds explains impressive inflow: "We have products that meet the demands of retail clients"

Norwegian asset manager KLP has increased its retail assets under management by 50 percent, year-to-date. Head of Mutual Funds Ann-Elisabeth Tunli Moe believes this is because the firm has the right products.

Head of Mutual Funds at KLP Forvaltning, Ann-Elisabeth Tunli Moe

KLP has made huge steps within retail asset management during the first six months of 2021, a report published by the Norwegian Fund and Asset Management Association, Verdipapirfondenes forening (VFF) shows.

"The growth is primarily due to the fact that an increasing number of retail clients are buying into KLP funds through fund platforms offered by DNB, Sbanken and Nordnet. However, we have also experienced a sharp increase in the number of retail clients who are coming to us directly via our website," says Ann-Elisabeth Tunli Moe, head of mutual funds at KLP, to AMWatch's Norwegian sister media

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