Pollution reduction top priority for Danes investing sustainably

Most Danes think about reducing pollution when investing their money sustainably, a new study states. The organization that conducted it thinks this means pension funds will need to change tactics.

Photo: Jens Hartmann Schmidt

Sustainability is a complex and wide-ranging term, as demonstrated in a new survey conducted by Epinion, reported by Danish financial daily Børsen.

In the study, a representative group of Danes were asked about their priorities when investing sustainably. Most of them would prefer to invest in ways that reduce pollution, create more renewable energy, advance disease prevention and improve health and improve reuse and recycling schemes.

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