EU Commission wants to wipe out greenwashing with new gold standard

A new EU standard will help investors to assess how sustainable products are. In Denmark, financial association Finans Danmark applauds the initiative.

Photo: Yves Herman/REUTERS / X00380

There are a hundred different ways to measure the sustainability of an investment, something that the EU Commission now wants to eliminate.

"When there are a lot of different standards, there is little transparency, and that increases costs in the system. So we believe that if we have a gold standard like the EU Green Bond Standard, that will mean more than just a pretty label, as the bonds will be certified and must live up to the EU's taxonomy and regulations," says Irish commissioner for financial services Mairead McGuiness at a press meeting with Danish business media Børsen Pro and other media.

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