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Norwegians turn to fund investments at record level

46 percent of Norwegians have money saved in equity funds, according to a new survey conducted by Opinion on behalf of Norway's fund and asset management association.

Bernt S. Zakariassen, CEO of VFF | Photo: Irene Sandved Lunde

Around two million Norwegians aged over 18 invest in equity funds, the Norwegian fund and asset management association VFF reports. This is an increase of six percentage points from the year before and is the highest figure since VFF started conducting the surveys in 2001.

"We have seen positive net subscriptions among retail investors on a month-to-month basis since March 2020. The survey, conducted by Opinion, confirms the big increase in the number of fund savers," says Bernt S. Zakariassen, CEO of VFF, in a press release.

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