Swedbank Robur CEO turns to Baltics for growth as competition on home market spices up

Swedbank Robur's CEO Liza Jonson talks to AMWatch about the difficult task of maintaining the top spot in the Swedish fund space and how the manager aims to grow going forward. The Baltic countries could play a key part and are a focus area with "great potential."

"Above all, we have seen an increase in customers that save on a monthly basis with us and that kind of long-term saving is something we value highly," says Swedbank Robur's CEO Liza Jonson | Photo: PR / Swedbank Robur

For Sweden's largest fund manager, Swedbank Robur, the first quarter of 2021 is summarized with a 9 percent growth in assets under management from the fourth quarter in 2020, up to SEK 1,324bn (EUR 130.7bn) from SEK 1,220bn (EUR 120.4bn).

The increase in AUM for the past year is 39 percent, up from SEK 951bn (EUR 93.9bn) after the first quarter of 2020. The fund manager's CEO Liza Jonson tells AMWatch the growth is due to both a value increase in existing funds and a large inflow of new customers.

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