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New fund platform launches in Sweden: "Our ambition is to offer the broadest fund offering on the market"

Platform enters competition for Swedish retail fund savers by launching a service that doesn't receive commission and doesn't charge a platform fee. Products from Swedish players like Länsförsäkringar and Skandia as well as international companies like Pimco, Allianz and BNP Paribas are already onboard.

Fondo CEO Olof Cristoferson: "The distribution space is in great need of more competition" | Photo: PR / Fondo

Competition is heating up in the Swedish retail fund saving space. Fintech firm Fondo is now the latest to launch its new mutual fund platform. The Company says it’s the first one in the industry not taking commissions on funds sold, so-called kickbacks, and not charging the customer a platform fee.

Instead, it will aim to make money by providing several value-added services at a flat fee that customers can choose to subscribe to, according to a statement.

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