Nordic ESG pioneer: It's basically "ESG on steroids" now

The explosion of sustainable investing has led to practically every company and fund labelling itself with the ESG banner, but the credibility is being eroded with far from everyone living up to it, Nordea's former head of sustainability turned Swiss investment banker Sasja Beslik tells AMWatch. He also elaborates on why he recently called H&M's new sustainable bond "pure BS".

Sasja Beslik, Bank J. Safra Sarasin: "I think greenwashing is a huge problem" | Photo: PR

A lot is happening in the ESG space and has been for some time. To label a company or an investment fund "green" or "sustainable" is a must nowadays if you want to attract investors. If what you're selling to investors doesn't carry the ESG banner then you might as well not bother, as a Swedish consultant recently told AMWatch.

The development in the space is huge and has contributed to an awareness that ESG can actually make companies change their business models, Managing Director and Head of Sustainable Finance Development at Swiss Bank J. Safra Sarasin, Sasja Beslik, tells AMWatch in an interview.

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