In 2020, dedicated ETF managers Wisdomtree and Tabula Investment Management hired new sales staff as they sought to gain a foothold in the Nordics where demand for exchange traded funds on both the institutional and retail market grew at a rapid pace.

Wisdomtree hired Ravinder Azad as head of UK and Nordic sales and Tabula IM reeled in Abdallah Muhammad to lead its business development in the Nordic region. They both joined from the US asset manager Invesco.