Consumer council slams asset manager for product ad

Senior economist at the Danish consumer’s advisory council TÆNK thinks an advert for asset manager Formuepleje’s Penta fund contorts the product’s development. “We haven’t swept anything under the carpet,” says CEO at Formuepleje.

Morten Bruun Pedersen is the senior economist at the Danish consumer's advisory council TÆNK. | Photo: PR

The independent asset management company Formuepleje “lets the returns speak for themselves” in a new advert that was published in Danish daily Jyllands-Posten and other newspapers.

In a graph showing March 31 2009 to June 30 2020, the asset manager exhibits excess returns for the fund Penta relative to the global index provider MSCI’s world index.

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