In 2018, Mads Pedersen co-founded the company EyePerformance which provides cloud-based investment solutions that rely on so-called Dynamic Market Portfolios (DMP).
Put simply, the idea is to have dynamic exposure to assets, for instance, equities, based on signals from a model that uses insights from behavioral finance, such as ‘most investors are risk averse’, combined with machine learning algorithms that analyze big data sets to reveal relationships and patterns between the many data sources and how markets react.
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