Dane in Switzerland wants to prove academics wrong with upcoming investment firm

Common wisdom from finance classes has always taught investors that the concept of buying low and selling high is elusive. However, Mads Pedersen, a company co-founder based in Switzerland, begs to differ. After completely discarding equities and HY bonds in early March based on signals from his AI-driven model, his portfolios are now turning to risky assets again.

Mads Pedersen is co-founder of EyePerformance | Photo: PR / EyePerformance

In 2018, Mads Pedersen co-founded the company EyePerformance which provides cloud-based investment solutions that rely on so-called Dynamic Market Portfolios (DMP).

Put simply, the idea is to have dynamic exposure to assets, for instance, equities, based on signals from a model that uses insights from behavioral finance, such as ‘most investors are risk averse’, combined with machine learning algorithms that analyze big data sets to reveal relationships and patterns between the many data sources and how markets react.

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