Taking a Nordic impact platform to different cultures comes with its challenges – The Upright Project eyes expansion into Asia

Building a quantifying model for tracking the net impact of more than 40 000 companies has been a massive exercise "for a bunch of math nerds who wanted to do more than just improve the world by talking about ESG”, says CEO and Founder of The Upright Project, but adds that next target is 100,000 companies."

Annu Nieminen, CEO and Founder of The Upright Project. Photo: PR / Upright Project

The Upright Project, a Finnish company that has launched a quantifying model for tracking companies’ net impact, aims to expand outside the Nordic region in the near future, says its founder Annu Nieminen.

“We already have quite a few customers in Finland and elsewhere in the Nordics so it is time to diversify our customer base outside the region,” says Nieminen, who is also the company’s CEO.

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