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Formuepleje reels in Danish bank's fintech guru to draw attention to itself

He has been one of the most prominent advocates for the incorporation of fintech into the established banking sector, but over the past few years, the outgoing communications director at Spar Nord has worked behind the scenes.

Ole Madsen | Photo: Joachim Ladefoged/Ritzau Scanpix

Ole Madsen's move from Spar Nord to Formuepleje means that the bank, which is based in Denmark, is losing one of its best-known faces.

The outgoing communications director has been at the bank for almost his entire career, and as well as having a natural focus on the communications side, he has been involved in the fintech industry's work with the established banking sector.

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