Large asset management groups beef up Nordic presence amid competition melt up

COMPETION MELT UP: Most global asset managers are firmly rooted in the Nordics and many of them have been boosting their Nordic presence in recent years. Consequently, competition is heated as factors such as more insourcing, increased regulation, and a growing emphasis on ESG unfold across the region.

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Despite increased insourcing of investments from Nordic-based institutions, the region continues to remain an attractive battlefield for the world's largest asset managers.

The region hosts nine of the twenty largest pension funds by AUM in Europe, and despite more investment turning inhouse, the need to outsource investments remains. As a rule of thumb, the further away from home, the bigger the chance of outsourcing – and vice versa.

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