Danske Bank turns aggressive following disappointing mutual fund sales: New entity to kick start sales

Head of Wealth Management at Danske Bank, Jacob Aarup-Andersen, admits to being far from happy with declining sales of mutual funds to private customers. A new strategic initiative is meant to help advisors and put an end to declining fee revenue.


Danske Bank is not where it would like to be when it comes to selling funds to their private customers, says Jacob Aarup-Andersen, head of Wealth Management and member of management at Danske Bank, in an interview with AMWatch's sister media, FinansWatch.

"In general, we observe a mild pressure on margins, and looking at our net selling, it has not been a great quarter for sales. We are not where we would like to be, and it is definitely an area that we need to keep working on," says Aarup-Andersen with reference to the latest quarterly figures, that were published last week.

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