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Not all investors grasp the real impacts of ESG investing, says Seligson Fund Management

It is worrisome to see that some funds seem to offer investors a stronger role in promoting sustainability than they could realistically have, says Ari Kaaro, managing director of Seligson Fund Management.

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While sustainable investment is gaining ground in the Nordic region and is a very welcome development, the market needs to be more alert and critical about the real impact of ESG, argues Ari Kaaro, managing of Seligson Fund Management in Helsinki. Only realism regarding the impact that investors can exert on society through their holdings will serve the goal of promoting sustainability, he says.

"Recently we have seen new products emerging, which in their marketing create the image that one could reduce one's carbon footprint by investing in a so-called green equity fund. However, this idea plays against the very basics of equity investments," he notes.

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