AMWatch

Momentum, value and volatility: Investors smitten with factor investing

Investors are planning to boost allocations to factor strategies in the years to come, according to a new survey. At Norway's largest private asset manager, these strategies are already key components of clients' portfolios.

Bård Bringedal, CIO for equities at Storebrand Asset Management. | Photo: PR

Investing in strategies selecting securities based on attributes such as low volatility, value or momentum is still on the rise.

This is the conclusion of an annual survey by investment firm Invesco, which recently pollled  300 institutional and wholesale investors with more than USD 19 trillion in collective assets under management.

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