When a phone call is not enough: Nordea on fund selection

Nordea has a long list of externally-managed offerings in its product range -- and could be the most sought-after Nordic firm for foreign asset managers wanting a footprint in the region. AMWatch met Anders Bertramsen, the man who decides which firms Nordea teams up with, for a discussion about the business of external manager selection.

Anders Bertramsen has spent eight years at Nordea, responsible for the selection of external managers. He began his career as Financial Analyst at advisory firm Kirstein, advising asset managers on picking managers investment mandates. | Photo: PR: Nordea

Anders Bertramsen is Head of External Products at the largest asset manager in the Nordics, Nordea. Not a day goes for him without an email or a phone call from foreign asset managers trying to convince him that their investment solutions belong in Nordea's product offering.

"That's a part of the game," he says when AMWatch meets him at Nordea Asset Management's Copenhagen headquarters.

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