We only use 10 percent of our brain. Many people have heard that statement in movies or from a friend who is not too keen on checking facts.
Because it's just a myth. A tough one indeed. However, according to New York-based entrepreneur Harald Collet, it is no myth that a company uses only 20 percent of the data it has available. It may be because the data is hidden in scanned pdf-files or odd formats that are not accessible. It's referred to as "dark data", and it offers a business opportunity, according to Collet.
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