The name of Swedish direct lender Proventus was not picked at random. The word is Latin and carries several meanings: Outcome, result, increase, grow, crop, yield and success -- all ideas that Proventus likes to say it creates or co-creates together with the small and medium-sized businesses it lends to, primarily in Scandinavia and Germany.
"We like being a strategic financial partner to family-owned businesses. The key part of our business model is to leave the owner in control of their business. Having a bilateral relationship with us is a very different funding solution from, say, issuing a bond," Daniel Sachs, CEO of Proventus since 2003, tells AMWatch.
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