Amundi: Demand leaps for multi-factor investment strategies

French asset manager Amundi reports a rapid rise in demand not only multi-factor strategies but also for ESG-screened products. In equity investment, the trend is shifting from a focus on maximizing returns to one where mitigation of risk takes priority, it says.

Frédéric Hoogveld, head of investment specialists at Amundi sees an increasing demand for factor investing strategies | Photo: Amundi

The world is constantly evolving and with it the investment climate. One element of that transformation right now, according to French asset manager Amundi, is the growing tendency for clients to favour risk mitigation over maximising returns.

One way to mitigate risk, in Amundi's view, is to use factor investing to get a more diversified, long-term portfolio with better risk management. Having started factor investment in 2007, the asset manager now has more than EUR 20 billion invested in Smart Beta & Factor strategies.

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