Customers hesitate to make deposits in AP Pension's green product

Things are moving too slowly in terms of getting customers to opt for AP Pension's green pension product. The company attempts an additional push.

Bo Normann Rasmussen, CEO at AP Pension wants to start recommending customers to deposit some of their saving in it's new sustainable product. | Photo: PR/AP Pension

Despite the fact that, with 6.5 percent returns for mid-level risk and 15 years until retirement, AP Bæredygtig [AP Sustainable, -ed.] has beaten most other pension products this year, only DKK 0.5-1bn (EUR 67.2-134.3m) has flowed into Danish pension company AP Pension's green product, writes business daily Børsen.

According to AP Pension Chief Executive Bo Normann Rasmussen, there are only "a couple hundred" customers per month choosing to switch to AP Bæredygtig, which is why the pension firm will now start off by recommending that customers deposit a third of their savings in the green product, while letting their remaining savings stay in AP Active.

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