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Danish pension company celebrates its 100 year anniversary by addressing the industry

In a new advertising campaign, Danish pension company AP Pension sharpens its focus on two basic values that, according to the company, are less than prevalent in the pension business today.

The Board of Foreningen AP Pension, including Niels Dengsø and Lars Sørensen from DLG, Ola Arvidson and Ole E. Hansen from Arla as well as Bjørg Houmøller as Lasse Bolander from Coop. | Photo: PR/AP Pension

Sunday marks the 100 year anniversary of Denmark's fourth largest commercial pension company, today known as AP Pension.

The company celebrates its birthday today, Friday, with its customers but it also marks its first century in the industry by releasing a new advertising campaign comprising two different ads to clarify that customers are owners of AP, and all customers are equal.

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