AMWatch

New investor networks in Denmark focus on women – banks are out of the loop

Prominent women from the investment industry say old phrases and strategies are inadequate for attracting female investors. "It's about loosening up the suit-and-tie culture," says investor.

New investment networks have, unlike banks, succeeded in engaging women. The CEO of Mybanker, Marlene Nørgaard, says the banks' "rational" language must be replaced to expedite success in this regard. | Photo: Lars Krabbe/ERH

Technical terms and a focus on maximizing returns are not necessarily the best way to spur interest in investing among women.

A new investment network now seems to have figured out how to go about doing things better, but the banks are still struggling to come up with a method for getting women to engage in financial markets.

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