"Without an IPO we are wasting our breath," says Formuepleje

Danish asset manager Formuepleje is planning an IPO in late 2020. With AUM of EUR 9.3 billion, the firm says it is seeking a listing mainly to get its message across. AMWatch speaks to CEO Niels B. Thuesen about being misunderstood.

What is it like to tell a great story, but find that nobody seems to be listening? That, in a nutshell, that is how CEO Niels B. Thuesen and his team at Formuepleje feel when they try to get their message across about the company.

Formuepleje, which translated means "Wealth Management", was founded in 1986 in Denmark's second largest city, Aarhus. It is independent from banks and has been so since its inception – no affiliates to push the products, so to speak.

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