What is it like to tell a great story, but find that nobody seems to be listening? That, in a nutshell, that is how CEO Niels B. Thuesen and his team at Formuepleje feel when they try to get their message across about the company.
Formuepleje, which translated means "Wealth Management", was founded in 1986 in Denmark's second largest city, Aarhus. It is independent from banks and has been so since its inception – no affiliates to push the products, so to speak.
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