Joe & the Juice’s private equity owners said to mull IPO in 2019

The private equity owners of Joe & the Juice, the health-food chain that targets young professionals and hipsters, are considering an initial public offering for the retailer toward the end of 2019, people familiar with the matter said.

Kasper Basse is the founder of Joe & the juice. | Photo: Joachim Ladefoged/Jyllands-Posten/Arkiv

Valedo Partners, based in Stockholm, and U.S. buyout firm General Atlantic have begun internal preparations and could appoint banks in the first half of 2019, the people said, asking not to be identified because they weren’t authorized to speak publicly. No final decisions have been made, they said.

Joe & the Juice is weighing making its trading debut in the U.S. as it focuses on expanding in that market with outlets spread from New York to San Francisco, the people said. The Copenhagen-based chain could command a valuation of about $1.5 billion as it seeks to benchmark itself against retailers such as Shake Shack Inc., they said. Representatives for Valedo and General Atlantic declined to comment.

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