Danish FSA takes action against greenwashing investment products

Henceforth, Denmark's financial supervisory authority will closely monitor that no fund under its jurisdiction is touted as more sustainable than actually is the case.

Photo: Lars Krabbe/IND

Looking forward, labeling and selling investment products and pension funds as greener than they actually are will no longer be free of charge.

Danish financial supervisory authority Finanstilsynet is now moving to take action against financial sector greenwashing, and several parties say setting minimum standards for sustainable funds will be a gamechanger.

Although the new rules are entering force now, the broader regulation is first set to arrive in 2022, which is why the FSA will be issuing a few fines in the coming months.

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