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Asset managers try to catch up with leading Nordic pension funds on ESG

Millennials are shaping the demand for ESG products, but with a broader, more flexible approach than earlier generations, says Invesco Head of EMEA ETF Equity & Commodity Product Management.

Photo: PR / INVESCO

Nordic pension funds have taken a more active role in Europe in advancing sustainable investments, says Invesco Head of EMEA ETF Equity & Commodity Product Management Christopher Mellor.

"Today, we actually see that asset managers are playing a catch-up game with some of the pension funds in the region that were early adopters of an ESG approach, and have been driving the development," Mellor says to AMWatch in Helsinki.

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