Whilst demand for sustainable investment products grows, marketing of them also becomes more vocal, says Joonas Huttunen Portfolio Manager and Responsible Investment Specialist at the pension provider for the Evangelical-Lutheran Church (KER).
"With growing demand for sustainable products, it is natural that sometimes things are done purely for marketing reasons. The marketing can at times sound a bit fancier compared to how much is actually being done for sustainability," Huttunen says, referring to instances of green washing and puffery in marketing of investment products.
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